Spanish video localization, from Madrid to Mexico City.

More than twenty countries speak Spanish, and they do not sound the same. We cast the voice for your market, adapt how the script addresses the viewer, and rebuild the text in the picture.

Spanish accents we cover

We cast real voice talent for each of these Spanish profiles. Two of them have their own pages because they change the buying decision.

  • Spain

    The Castilian voice, with vosotros and the vocabulary used in Spain.

    The Spain page

  • Latin American, neutral

    A voice without strong regional markers, written to be understood across many countries.

    The Latin American, neutral page

  • Mexico

    The market many brands choose first in Latin America, with a distinct vocabulary and rhythm.

  • Argentina and Uruguay

    The Rioplatense voice, with voseo in the script.

  • Colombia

    A voice often chosen when a campaign needs a clear, widely understood accent.

  • US Spanish

    For Spanish-speaking audiences in the United States, who often move between two languages.

What we adapt for Spanish

Spanish changes in the words, in the address and in the typography.

  1. 01

    Tú, usted, vosotros and vos

    Spain says vosotros, Latin America ustedes, and Argentina has voseo. The script commits to one, and the voice performs it.

  2. 02

    Vocabulary

    Ordenador or computadora, móvil or celular, coche or carro: the market decides, and the on-screen text follows.

  3. 03

    Text length

    Spanish usually runs longer than English, so captions and titles are rebuilt for the space instead of squeezed.

  4. 04

    Numbers and punctuation

    Decimal marks differ between countries, and questions and exclamations open with inverted marks.

Spanish questions

Can one Spanish version serve every market?
A neutral Latin American version works for many campaigns. When the audience is Spain, or one country where local speech matters, we make a separate version.
Which Spanish should we choose for the United States?
It depends on the audience. We cast voices for US Spanish, Mexican and neutral profiles, and propose the closest match to your customers.
Is the script translated or rewritten?
Rewritten for the market. A word-for-word translation keeps the English rhythm, and Spanish listeners notice.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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