English video localization, in the accent each market expects.

English is not one market. A film for Chicago, Manchester and Sydney reads differently in each, so we cast the accent, adapt the script and rebuild the text for the market you are selling to.

English accents we cover

We cast real voice talent in each of these English accents. The choice is made with you in the scope.

  • American

    The default for many brands. Clear voices from neutral to regional, for the United States and for audiences used to American media.

  • British

    From a neutral voice to a regional one, for the United Kingdom and markets that expect it.

  • Australian and New Zealand

    A voice that sounds local to buyers in Australia and New Zealand.

  • Canadian

    Close to American for most audiences, with Canadian spelling and vocabulary in the script.

  • Irish and Scottish

    For campaigns that want a regional voice or a particular warmth.

  • Indian and South African

    For audiences in those markets, and for brands that want their voice to sound local.

What we adapt for English

Most of the work is in the details a native reader notices at once.

  1. 01

    Spelling and vocabulary

    Color or colour, sidewalk or pavement, apartment or flat: the script and the on-screen text follow the market.

  2. 02

    Dates, units and prices

    Month-first or day-first dates, miles or kilometres, dollar or pound signs, all rebuilt in the picture.

  3. 03

    Idiom and humour

    A line that lands in one country can fall flat in another, so we rewrite it instead of keeping it.

  4. 04

    Legal and claims lines

    The small print that has to appear changes by country, and we leave room for it in the edit.

English questions

Which English should we use for a global audience?
Use the accent of your largest market, or a neutral international voice. We propose voice profiles for each option in the scope so you can compare.
Do we need separate versions for the US and the UK?
If the film carries spoken words, dates, prices or units, yes: the differences are small on paper and obvious to the audience.
Can you localize into English from another language?
Yes. We adapt the script into natural English for your target market, instead of translating it word for word.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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