Castilian Spanish voice-over, for audiences in Spain.

Audiences in Spain hear at once when a film was recorded for Latin America. This is the version for them: the voice, the address and the vocabulary of Spain.

Voice profiles we cast

We cast real voice talent for the profiles below.

  • Neutral Madrid

    The voice of most national campaigns: clear and with no strong regional marker.

  • Regional voices

    Andalusian, Catalan-influenced or Galician-influenced voices, cast when the campaign is regional.

  • Brand voice profiles

    Warm, authoritative or young, matched to the tone of the film.

What we adapt

Choose this version when the viewer is in Spain.

  1. 01

    Vosotros

    Spain uses vosotros for the informal plural, where Latin America uses ustedes. A film written for one sounds odd in the other.

  2. 02

    Distinction of sounds

    Speakers in most of Spain pronounce z and s differently, and the voice is cast with that distinction.

  3. 03

    Vocabulary

    Ordenador, móvil, coche, ahora mismo: everyday words that mark the film as made for Spain.

  4. 04

    Decimal comma

    Spain writes decimals with a comma, and the prices and figures in the picture follow it.

Castilian Spanish questions

When is a neutral Latin American version not enough?
When Spain is a target market. The vosotros form and the vocabulary of Spain are the first things a viewer there notices.
Can a Castilian version serve Latin America?
Not well. Latin American audiences hear it as European Spanish, and some find it distant.
Do you cast Catalan or Galician voices?
Those are separate languages, and we cast each as its own version. Name them in the brief.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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