Guides for the team that has to make the film.
Each guide answers one question a marketing team asks before it commissions a film, and ends where the decision is made: the brief.
How to translate a video: subtitles, dubbing or both.
There are three ways to translate a video: add translated subtitles, replace the voice with a new one, or do both. A tool gives you the text quickly. A studio gives you a finished film, where the script, voice, timing and on-screen text were adapted for the market and checked.
Read the guidePlan and write
- 2 min read
How to brief an AI video production company.
What to put in a video brief so a production team can scope and start: objective, audience, channels, references, product material, languages and timing.
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How to make a commercial, from brief to cut-downs.
How to make a commercial, step by step: write the brief, script one idea, plan the shots, produce the film and cut the versions each channel needs.
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How to make a promo video that makes one offer clearly.
How to make a promo video: pick one offer, write a short script with a hook and a call to action, plan versions for each channel and measure the result.
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How to make a training video people finish and can update.
How to make a training video: define what the learner must do afterwards, script one skill at a time, build chapters, and keep it easy to update.
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How to write a video script that can be produced.
How to write a video script in four steps: one message, spoken sentences, a shot list and a timed read-aloud. Includes a table template to copy.
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A storyboard template for video, and how to fill it.
A storyboard template for video: the columns to use, how to fill each shot and what it is for. Copy the table or have us build it from your brief.
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What an explainer video is, and how to make a good one.
What an explainer video is, the main types, how long it should be, how to write one and when a different kind of film does the job better for your brand.
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Formats and sizes
- 2 min read
Instagram Reels size, ratios and safe zones.
Instagram Reels size: 1080 × 1920 pixels in 9:16. The other feed ratios, where to keep text clear of the interface, and how we deliver every size.
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Video aspect ratios: which one for which platform.
Video aspect ratios explained: 16:9, 9:16, 1:1 and 4:5, what each is for, which platform uses which, and how to deliver one film in every shape.
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Languages and voices
- 2 min read
How to add subtitles to a video, and check them.
How to add subtitles to a video: write or generate the text, time it, choose a subtitle file or burned-in text, and check every line against the picture.
Read the guide - 2 min read
How to localize a video for a new market.
How to localize a video: subtitles, voice-over or re-voicing, adapting the script, choosing the accent and rebuilding on-screen text and timing.
Read the guide - 2 min read
How to translate a video: subtitles, dubbing or both.
How to translate a video: subtitles, a new voice or both. What each option delivers, how to choose, the steps, and what a tool will not do for you.
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What lip sync is, and when a dubbed film needs it.
What lip sync means, how it works when a film is dubbed into another language, and when matching mouth movement matters and when it does not.
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What transcreation is, and when a film needs it.
What transcreation is, how it differs from translation, when a brand film needs it and what it changes in the script, the picture and the voice.
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