AI video production for brands, directed by a creative team.

We produce product, launch and campaign films with AI. People write the idea, decide every shot and finish the edit. You get the scope and the schedule before anything is made.

What AI video production is

AI video production means the footage is generated instead of filmed. There is no shoot, no location and no crew on set. What does not change is the work that makes a film worth watching: an idea, a script, a decision about every shot and an edit that holds attention.

That work is what we sell. Video.app is a production service, not a tool: you send a brief, our creative team turns it into a film, and you approve it at four points before delivery.

The result is a film made the way a studio makes one, without the logistics and the calendar of a shoot. It is not a replacement for filming real people or real events, and we tell you which is which before we start.

What the creative team does

AI makes the footage. These decisions stay with people.

  1. 01

    Concept and script

    We turn the objective in your brief into one idea and a script you approve before production starts.

  2. 02

    Direction

    We decide every shot: the framing, the light, the movement and what the product does in each one.

  3. 03

    Production and edit

    We create the footage shot by shot, then cut the edit and share it at the agreed review stage.

  4. 04

    Finishing and checks

    We complete picture and sound and check visual continuity, product representation, pacing, typography and sound.

  5. 05

    Versions

    We prepare the formats and markets agreed in the scope, with language, voice and subtitles.

Four stages, four approvals

You approve the scope, the approach and the edit, then you receive the files.

  1. 01

    Brief

    We review your objective, audience, references and intended use, then agree the production scope.

    You approve the scope

  2. 02

    Direct

    We develop the concept, script and visual approach.

    You approve the approach

  3. 03

    Produce

    We create the footage and build the edit, sharing the work at the agreed review stage.

    You review the edit

  4. 04

    Finish

    We complete picture and sound, then prepare the approved deliverables.

    You receive the files

How each stage works

How long it takes

The schedule is agreed with the scope, before production starts. It depends on the number of films, their length and the versions you need.

Scope and schedule first

You know the scope and the schedule before production starts. The scope covers the length of the film, its creative complexity, the versions, the languages and where it will run.

What moves the quote

  • The length of the film
  • Its creative complexity
  • The number of versions and formats
  • The languages
  • Where and how it will be used

Films from the studio

Six sectors, one way of working: each film was directed to a brief and produced with AI.

When it fits, and when it does not

A good fit

  • Product and launch films where the product, the setting and the mood carry the message
  • Campaigns that need several cuts and formats from one idea
  • Versions of one film for more markets and languages
  • Settings that would be slow or costly to film for real

Not what we do

  • Interviews and testimonials with real people
  • Coverage of a real event as it happened
  • Footage that has to prove something exists, such as a factory tour or a live demo

Questions about AI video production

Is Video.app software I use myself?
No. You do not log in or write prompts. You send a brief and our creative team produces the film, with your approval at the agreed stages.
Who directs the film?
A creative team writes the concept and the script, decides every shot and finishes the edit. AI produces the footage; the decisions are theirs.
Can one film be delivered in several languages?
Yes, in every language and accent, voiced by real human talent. Language, voice and subtitles are part of the scope you approve, and each market gets its own version of the film. The languages page lists them all.
What decides the price?
The length of the film, its creative complexity, the number of versions and formats, the languages and where it will be used. You get the figure before production starts.

Keep reading

Tell us what the film needs to do. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

Send your brief
Send your brief
Film