Japanese video localization, with the right level of politeness.

Japanese carries the relationship between speaker and listener in every sentence. We cast the voice, choose the register with you, and rebuild the text in the picture in proper Japanese typography.

Japanese accents we cover

We cast real voice talent for the Japanese profiles below.

  • Standard Japanese

    The voice used for national campaigns, from corporate to youthful.

  • Kansai

    A Kansai voice, for campaigns where humour and a regional character are the point.

  • Brand voice profiles

    Calm and formal, bright and young, or warm and trusted, matched to the tone of the film.

What we adapt for Japanese

A different script, a different grammar and a different sense of space.

  1. 01

    Levels of politeness

    Japanese has distinct levels of respect, and a brand chooses one for the narrator and keeps it.

  2. 02

    Three writing systems

    Kanji, hiragana and katakana appear together. Fonts must support them, and the choice of script affects the tone.

  3. 03

    Text density

    Japanese often takes less horizontal space than English, and it can also run vertically. We lay captions out for Japanese reading.

  4. 04

    Names and honorifics

    The order of names and the use of honorifics are set with you, so people in the film are addressed correctly.

Japanese questions

Which level of politeness should we use?
It follows how your brand speaks to its customers. We show two options in the sample and you choose.
Do you rebuild on-screen text in Japanese typography?
Yes. The text in the picture is set in fonts that support Japanese and laid out for the way it is read.
Can English product names stay?
Usually yes, in katakana or in the original letters. We agree each name in the scope.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

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