Chinese video localization, in the variety your market reads.

Chinese is a family of spoken varieties and two writing systems. We cast the voice for your market, choose Simplified or Traditional characters, and rebuild the text in the picture to match.

Chinese accents we cover

We cast real voice talent in each of these Chinese varieties.

  • Mandarin, mainland China

    The standard spoken voice for mainland audiences, with Simplified characters on screen.

  • Mandarin, Taiwan

    A Taiwanese Mandarin voice and vocabulary, with Traditional characters.

  • Cantonese, Hong Kong

    A Cantonese voice for Hong Kong and Guangdong, with Traditional characters in Hong Kong.

  • Mandarin, Singapore and Malaysia

    A voice for Chinese-speaking audiences in Southeast Asia, with Simplified characters.

What we adapt for Chinese

The spoken word and the written word are chosen separately.

  1. 01

    Simplified or Traditional

    Mainland China and Singapore use Simplified characters; Taiwan and Hong Kong use Traditional. The captions and the on-screen text follow.

  2. 02

    Vocabulary by market

    The same product can have different names in different Chinese-speaking markets, and we use the one your audience uses.

  3. 03

    Names and brand terms

    A brand can keep its Latin name, add a Chinese name or both. We set this with you before the script.

  4. 04

    Numbers and colour

    Some numbers and colours carry meaning in Chinese culture, and we check them against the picture.

Chinese questions

Mandarin or Cantonese?
Mandarin reaches most audiences. Cantonese is the choice for Hong Kong and for campaigns that want to sound local there.
Can one version serve China and Taiwan?
The spoken words can be close, but characters and vocabulary differ, so we recommend a version for each market.
Do we need a Chinese brand name?
It is a brand decision. We can write the film with your Latin name, a Chinese name or both.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

Send your brief
Send your brief
Film