Arabic video localization, right to left and market by market.

Arabic is one written language and many spoken ones. We cast the voice for your market, choose between standard Arabic and a dialect, and rebuild the whole picture to read from right to left.

Arabic accents we cover

We cast real voice talent in each of these Arabic profiles.

  • Modern Standard Arabic

    Understood across the Arab world and common in explainers, news-style films and formal brands.

  • Gulf

    A Khaleeji voice for audiences in Saudi Arabia, the UAE, Kuwait, Qatar, Bahrain and Oman.

  • Egyptian

    The dialect most widely understood thanks to Egyptian media, for campaigns that want a warm, popular voice.

  • Levantine

    A voice for audiences in Lebanon, Syria, Jordan and Palestine.

  • Maghrebi

    Voices for Morocco, Algeria and Tunisia, with the local mix of Arabic and French.

What we adapt for Arabic

Direction changes the layout, not only the words.

  1. 01

    Right-to-left layout

    Text runs right to left, and the order of elements in the picture is mirrored where it matters.

  2. 02

    Standard or dialect

    Standard Arabic is formal and widely understood; a dialect sounds local and warm. The choice depends on the audience.

  3. 03

    Numerals

    Some markets use Western digits and others Eastern Arabic digits, and the on-screen text follows the market.

  4. 04

    Cultural calendar

    Campaigns around Ramadan and other seasons have their own tone, and we adapt the film for them.

Arabic questions

Standard Arabic or a dialect?
Standard Arabic works across markets. A dialect makes the film feel local, and we recommend it for consumer campaigns aimed at one market.
Do you rebuild the whole layout?
Yes. Text, captions and the order of elements are rebuilt for right-to-left reading.
Which Arabic reaches the widest audience?
A standard voice reaches the widest audience; Egyptian is the most widely understood dialect. We propose options in the scope.

Keep reading

Tell us the markets. We reply with the scope.

What it needs to achieve, where it will run and when you need it. We reply with the scope, schedule and quote.

Send your brief
Send your brief
Film